If I’m still running this business at 50, shoot me...
Our tolerance for dissatisfaction doesn’t slam into us all at once. It creeps in.
A client said to me…
“If I’m still running this business at 50, shoot me.” (He wasn’t joking.)
At 50, he was still there.
He's now 60.
More tired. Resigned. A lot less alive.
Here’s what happened:
Not one big decision.
Each day, tolerating “it’s not that bad.”
Each year, telling himself, “Just a little longer.”
Our tolerance for dissatisfaction doesn’t slam into us all at once.
It creeps in.
Our resistance to change hardens, and comfort becomes our cage.
The clients who hire me aren’t afraid of hard work.
They’re tired of lying to themselves.
They’re ready to:
- Explore real options (not just scary stories)
- Take decisive action
- Adapt and stay in motion
If you’re putting off a big decision, here’s the truth:
If your timeline is more than a year away, you’re not planning.
You’re stuck.
I call this the dock.
And the longer you wait, the heavier it gets.
One imperfect step today beats another year lost to fear.
What’s one decision you know you’re putting off?
If you’re ready to stop stalling and start moving (leaving the dock), let’s talk.